Super Bowl pizza stats revealed

ARLINGTON, Texas — Local pizzerias served pies to as many customers as the biggest chain on the biggest pizza day of the year, according to a nationwide study by marketing research and consulting firm Decision Analysis. One out of five Americans had pizza on Super Sunday, and one in four of those pizzas came from a local store.

Local pizzerias came away with a bigger piece of the pie than either Domino’s or Papa John’s.

Pizza Hut served up over a quarter of the pizzas and Papa John’s and Domino’s each accounted for 15 percent of sales on Super Sunday, according to the study. One in three pizza orders for the major chains were placed online, with Papa John’s leading the way at 38 percent of orders placed through their website.

Local stores took their orders over the phone (79 percent) or in person (12 percent), and their customers were about twice as likely as those from the major chains to pick up their orders rather than have it delivered.

Information provided by pizzamarketplace.com